Film still from SECOND NATURE

Brand Film

SECOND NATURE

2024

Brand storytelling

The story

Made with a respect for process and material, SECOND NATURE follows the hands behind a collection of considered everyday objects. The film celebrates patience, imperfection, and the beauty of making.

Project information

Client

Object & Form

Type

Brand Film

Year

2024

Role

Director

Production

CINEROVA

Credits

Director

Alex Morgan

Creative

Cinerova

Cinematography

Riley Stone

Editor

Morgan Lee

Watch the film

The film

Watch on Vimeo

Film still from SECOND NATURE

Stills & behind the scenes

Selected frames.

A moment from the film.

A moment from the film.

On location.

On location.

Behind the frame.

Behind the frame.

Reflection

Rather than polishing every surface, we leaned into texture: clay dust in the light, the sound of the wheel, the marks a hand leaves behind. The brand’s values came through in the making itself.

Rather than polishing every surface, we leaned into texture: clay dust in the light, the sound of the wheel, the marks a hand leaves behind. The brand’s values came through in the making itself.

Rather than polishing every surface, we leaned into texture: clay dust in the light, the sound of the wheel, the marks a hand leaves behind. The brand’s values came through in the making itself.

Up next

WHERE WE BELONG

Explore the next film

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