Film still from OPEN ROAD

Commercial

OPEN ROAD

2023

Automotive lifestyle campaign

The story

A journey without a fixed destination. OPEN ROAD captures the freedom of moving through open landscapes, taking unexpected turns, and finding meaning along the way.

Project information

Client

Daybreak Creative

Type

Commercial

Year

2023

Role

Director

Production

North Frame Studio

Credits

Director

Alex Morgan

Production

North Frame Studio

Cinematography

Jamie Ellis

Editor

Morgan Lee

Watch the film

The film

Watch on Vimeo

Film still from OPEN ROAD

Stills & behind the scenes

Selected frames.

A moment from the film.

A moment from the film.

On location.

On location.

Behind the frame.

Behind the frame.

Reflection

We chased golden hour across three states in eight days. Instead of hero shots of the car, we focused on the people inside it and the landscapes passing by, so the campaign felt like a memory rather than an advert.

We chased golden hour across three states in eight days. Instead of hero shots of the car, we focused on the people inside it and the landscapes passing by, so the campaign felt like a memory rather than an advert.

We chased golden hour across three states in eight days. Instead of hero shots of the car, we focused on the people inside it and the landscapes passing by, so the campaign felt like a memory rather than an advert.

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